David Duplay is a business and technology strategist for the pharmaceutical and healthcare industry. With a heritage in healthcare marketing, communications and technology, David has worked with pharmaceutical companies, the medical profession, research organizations and patient groups for over 20 years, completing various types of marketing and strategy projects across almost all disease areas.
As an advocate for the healthcare industry and a passionate believer that aligning the goals and aspirations of all stakeholders in healthcare is key to improving outcomes for patients, David is frequently invited to comment on the positive aspects of working with the pharmaceutical and managed care industry and is a recognized author and speaker on healthcare marketing strategies, physician, patient and caregiver strategies as well as the pharmaceutical industries role in delivering quality care. This has included working with large Pharmaceutical and Biotech companies in developing strategic and closed loop marketing programs, developing and implementing eHealth and social media strategies, running workshops, focus groups, advisory boards and global initiatives on topics as far-reaching and politically sensitive as lowering drug prices globally, in addition to developing and implementing managed care and consumer driven healthcare strategies.
In 2010, David founded MedTera an integrated marketing solution company focused on the transformation of pharmaceutical, healthcare and life science marking. MedTera is focused on creating solutions that enable clients to optimize their investment in the development, promotion and delivery of their healthcare prodcuts and services. MedTera is headquartered in New York City and can be found at: www.medterasolutions.com.
In 2003, David founded New Colony Partners, a healthcare consulting firm dedicated to assisting healthcare and lifescience companies to: open new markets in the midst of an industry being redefined; integrate patients, providers, payers and pharmaceutical companies in a continuum of healthcare delivery; improve the delivery of professional services such as prescription compliance and persistence; and improve clinical processes and decision making through the utilization of new and innovative technologies.
Prior to founding New Colony Partners, David has served as general manager for three pharmaceutical marketing services companies: Clark-O’Neill, Physician Desk Reference and Phoenix Marketing Group in developing solutions which contribute to enriching, prolonging and savings people’s lives. David is also the founder of eHealthScience.com, an online data reporting and insights company providing marketing intelligence to the Healthcare, Life Science and Pharmaceutical industry.